All posts of Mark Beard

Eleven Music Industry Trends for 2011

In changing markets there are always winners and there are always losers – the adversarial nature of capitalism demands it. While it is tempting to lean towards the negative –- to paint an apocalyptic future — we hope to highlight potential areas of opportunity in tomorrow’s music industry. ________________________ Trend One | The Three Bears […]

The Dawn of the Independant Musician

2005 was the dawn of the new music industry. The old industry was a world where the corporate fat cats finally got so greedy that they actually started to devour themselves, but that left a space for everyone else. I think great music is finally back and the music industry is re-discovering its soul. All […]

Sources of Finance for Bands

We often get asked questions relating to bands and artists finding financial backers for recording or other projects. In this week’s blog, I thought it would be worth-while to review the different types of backing available and give some band related examples. Read on for more information. Debt finance  The reality is that not very […]

USP: Are you only five minutes ahead of your competitor?

The term unique selling proposition (USP) is colloquialism created by advertisers to describe the process of finding (or creating) either a tangible or intangible benefits unique to a particular brand or business. It’s popularity amongst marketers is understandable given the individualistic nature of democratic economies in which the term emerged and flourished. If we are […]

Remaining authentic amid a sea of hype

Recently USA Today journalist Edna Gundersen characterised the career of singer/songwriter Jack Johnson thus: “unbending path of honest self-expression… in today’s spectacle-driven pop world, where artifice trumps art, that’s a non-conformist stance and one that has impressed legions of admirers”. So how, in our marketing-driven culture do artists like Jack Johnson remain true to their craft, […]

Interview with Scott O’Hara – Event Manager

Scott O’Hara – Director, Arts Development, Sydney Olympic Park Authority (SOPA) Scott O’Hara is a professional arts manager with 12 years’ experience. His prior positions include foundation CEO of CCDNSW; various positions at the Australia Council for the Arts; a range of administrative and teaching positions in the visual arts and music education fields; Board […]