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Music Industry Blog
Why Events Fail
Why do people attend festivals and events? What kinds of factors may prevent people from attending e...
Interview with Scott O’Hara – Event Manager
Scott O’Hara – Director, Arts Development, Sydney Olympic Park Authority (SOPA) Scott O’Ha...
How much do I charge for music
On an almost daily basis, we are asked by a musician or composer or a manager one of the toughest qu...
Interview with Angela Glaister – Music Licensing Agent
An interview with a leading copyright licensing agent What benefits are there in using a Licensing A...
Interview with Chris Clough – Live Sound Engineer
Setting up small venue PA systems How important is it to design the right PA system for a performanc...
Interview with Emma Driver, Singer-Songwriter
Emma Driver is a Sydney-based singer, songwriter and guitarist who performs mainly solo on the Sydne...
Remaining authentic amid a sea of hype
Recently USA Today journalist Edna Gundersen characterised the career of singer/songwriter Jack John...
USP: Are you only five minutes ahead of your competitor?
The term unique selling proposition (USP) is colloquialism created by advertisers to describe the pr...
Interview with Peter Hebbes – Music Publisher
A look at the career of a distinguished Australian music publisher, Peter Hebbes of Hebbes Music Gro...
Sources of Finance for Bands
We often get asked questions relating to bands and artists finding financial backers for recording o...
Interview with John Watson – Music Entrepreneur
John started life in the music industry as a teenager working in an independent record store in Town...
Interview with Tony Bonney: Owner, Podium — The Event Producer
Approaches to event management and theming and client management Tony Bonney is the owner of the Syd...
The Dawn of the Independent Musician
2005 was the dawn of the new music industry. The old industry was a world where the corporate fat ca...
Your music is your marketing
Think about this. For the independent musician, the music you make is essentially your advertising. ...
Rick Springfield is Marketing Genius
Remember Rick Springfield? Probably not, right. Think 1982 and Jessie’s Girl, still struggling...