Music Marketing, PR and Image Making

This is a complete do-it-yourself guide to marketing and the music industry.

• Create marketing plans for music business that really work.

• Understand marketing, PR and image making in terms relevant to the music industry today.

• Includes templates, forms, documents and examples to create perfect music marketing plans.

Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business marketing plan, while looking at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.

Access free music marketing resources from this book

Many of our texts refer to music business planning templates, calculators and spreadsheets that are available for download. Including this free music marketing plan template