The maxim in the music industry has always been "you can't make it on talent alone," and with This Business of Music Marketing and Promotion that isn't necessary.
This revised and updated version provides a comprehensive array of tools, techniques and resources that will get music to the marketplace, promote it effectively; and ensure maximum sales.
Topics include
- Selling music in the new marketplace
- Packaging the product
- Distribution
- Direct Marketing
- Internet Distribution
- Getting Publicity
- Promoting via The Internet
- Promoting via TV, radio and video
- Working the live performance market
- Monitoring and managing the marketing program
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