Archives of #Music Marketing

Interview with Emma Driver, Singer-Songwriter

Emma Driver is a Sydney-based singer, songwriter and guitarist who performs mainly solo on the Sydney acoustic circuit. She started performing as a busker before joining a covers band and, later, an original duo. She has been performing solo for about five years and in 2003 released a six-track EP of her original songs called […]

Why Events Fail

Why do people attend festivals and events? What kinds of factors may prevent people from attending events? Why do events fail? People attend festivals and special events for a number of reasons, all of which can be categorised together as ways to do something ‘out of the ordinary’ from the participants regular day to day […]
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